In a situation where the photographer wants to capture a moment of a person’s everyday life, he would be conducting a lifestyle photography. To be more specific, a lifestyle photoshoot is usually used when the photographer captures a moment of a person’s life like celebrating a family member’s birthday or attending a festival in Singapore. It is commonly used in family portraits, marriages, or editorial works. Key features of a lifestyle photography includes:
- Authenticity
- Storytelling
- Natural Lighting
- Environmental Context
- Everyday Moments
- Connection and Emotions
- Candidness
Additionally, with these key features, lifestyle photography has gained an increased popularity in the marketing department due to providing a relatable and genuine representation of the products or services usage in everyday life.
Nonetheless, when conducting a lifestyle photography in a Singapore photo studio, there are 5 different variations that can be chosen by the consumers which are Family, Modern Headshot, Couple, Pets, and Milestones photoshoots.
| Types of Lifestyle Photoshoot | Estimated Price Range (SGD) |
|---|---|
| Family Photoshoot | SGD $800 ~ SGD $1,000 |
| Modern Headshot Photos | SGD $400 ~ SGD $600 |
| Couple Photoshoot | SGD $600 ~ SGD $1,000 |
| Pets Photography | SGD $400 ~ SGD $600 |
| Milestones Photography | SGD $400 ~ SGD $600 |
1. Family Photoshoot
Everyone, including Singaporeans, has their own family. Each family has their own sets of traditions and memories to share. As such, a family photoshoot is a type of lifestyle photography that specialises in documenting moments of a family’s daily routine and showcases their warmth and intimacy with each other. A family lifestyle photography can be candid shots of children, or lifestyle images that portray the domestic side of Singaporean life. Yet, family photos that include children can be difficult to achieve because of their limitless energy and curiosity.
Nevertheless, family photos are not limited to a person’s biological family and they can come from different backgrounds. Regardless of race or cultur, a family can be built by anyone as long as they care and trust one another.
In summary, a family lifestyle photoshoot is a visual representation of the family’s story and their unique connection with one another no matter the origin of an individual.
2. Modern Headshot Photos
“A picture is worth a thousand words” is a phrase spoken by Fred R. Barnard and applies to all kinds of images, especially modern lifestyle headshot photography. Being one of several types of lifestyle photography, modern headshots photos aim to capture visually appealing portraits of individuals that emit a sense of professionalism while also displaying their personality. More accurately, a modern headshot photo combines elements of both lifestyle photography and the classic headshot to create an image that is more dynamic, authentic, and reflective of an individual’s personality, brand, or lifestyle. Additionally, like most profile images, a modern headshot can contribute to an outsider’s first impression of the user.
Plus, as Singapore is a highly developed country, there are numerous opportunities for people to use these photos when entering the workforce. As the corporate culture of Singapore mainly focuses on collaboration and teamwork, having a modern lifestyle headshot can help interviewers determine the interviewee’s compatibility with the company’s environment. It was for this reason that modern headshot photography has seen an increased usage on an individual’s social media profile, portfolio website, and corporate profiles as it makes it more accessible for others to preview.
As such, hiring a professional headshots photographer will create a photo that not only looks appealing, but also give the individual a sense of professionalism and will contribute to a person’s future career.
3. Couple Photoshoot
Not to be confused with a family photoshoot but a couple photoshoot aims to photograph the genuine connection and interactions between two people in a romantic relationship. As humans are known to never be alone, couples will continue to exist no matter the time. Whether they are in a different or same sex relationship, acquiring a couple lifestyle photoshoot allows them to showcase their love for each other.
Additionally, like most lifestyle photography, the location where the photo is taken can greatly improve the significance of the couple photoshoot. For example, if it was the venue where their marriage took place, shooting a photo of that particular moment will increase the sentimental value of the image.
As a result, while a couple photoshoot is a form of lifestyle photography, the created image provides a visual representation of the couple’s love story and the unique characteristic of their partnership.
4. Pets Photography
Owning a pet comes with its own sets of risks and benefits. Nevertheless, when treated with love and care, a pet will always become part of the family. However, every memory of them should be cherished as depending on their species, their lifespan can be shorter compared to a human.
| Pets kept in Singapore | Average Lifespan |
|---|---|
| Dogs | 10 – 15 years |
| Cats | 12 – 18 years |
| Rabbits | 7 – 12 years |
| Birds (small) | 5 – 10 years |
| Fish (varies) | Varies based on species |
| Turtles | 20 – 40 years or more |
| Reptiles | Varies based on species |
| Hamsters | 2 – 3 years |
| Small rodents | 1 – 3 years (e.g., mice, rats) |
| Guinea Pigs | 5 – 7 years |
Like the couple lifestyle photography, pets lifestyle photography is specifically meant to capture moments of a pet in their natural environment or during activities they enjoy. As a result of the photoshoot, pet owners are able to showcase their pet’s personality, habits, and daily experience shared between them. Consequently, with an authentic and meaningful image like many lifestyle photos, pets photography contributes to the preservation of the owners’ cherished memories shared with their pets even after they have passed.
5. Milestones Photography
Whether it is to commemorate the birth of a child, or to celebrate one’s graduation, the goal of milestone photography is to document and memorialise major events in a person’s or family’s life. These significant events or stages of life mainly consist of engagements, pregnancies, birthdays, graduations, and many more personal experiences.
As one of the various types of lifestyle photography, miles tone photography aims to tell a story by reflecting the emotions, relationships and unique aspects of the person or family going through the experience.
Conclusion
In conclusion, the 5 different types of lifestyle photography have different usages and goals from one another. Nevertheless, they align with the principles of a lifestyle photoshoot which is focused on capturing real-life moments and authentic experiences. Hence, if Singaporeans seek to create cherished memories with family and friends or to further their career, applying lifestyle photography with its numerous types will help in achieving their goal.
